Investment Funds partner Nathan J. Greene (New York) was quoted in a January 24 story in BoardIQ titled "Use @ Ur Own Risk, SEC Suggests in Social Media Alert."
The article considers a recent risk alert on the subject of social media issued by the Securities and Exchange Commission. In the article, Greene suggests that investment advisory firms engaged in social media must encourage participation from interested users while at the same carefully monitoring content. Greene notes, "As far as risks are concerned, both the upside and the downside are the same: It's immediate and it's splashy, and those are really good things, but they also present risks." He adds, "You are trying to build a community when you do this, and you're trying to foster a sense of interactivity, so in order to make it work it has to have fairly wide boundaries, but likewise it can't be taken over by things that are not appropriate to the conversation."