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Shearman & Sterling Represents Fenway Sports Management in LeBron James Sponsorship Deal and James's Acquisition of Minority Interest in Liverpool Football Club‬‪
7 Apr 2011
Creighton O'M. Condon, David P. Connolly, Michael B. Shulman, John J. Cannon III, Assaad Y. Nasr, Nathan Tasso

Shearman & Sterling represented its long-time client, Fenway Sports Management, which recently purchased the Liverpool Football Club, in an ownership and marketing agreement with basketball star LeBron James and his business partner Maverick Carter. Fenway Sports Management, Carter, James and James's marketing company, LRMR Marketing & Branding, entered into a long-term, exclusive marketing agreement for the development of James's future business, marketing, endorsement and philanthropic endeavors worldwide. In connection with this agreement, James acquired an ownership interest in Liverpool FC.‬

The Shearman & Sterling team was led by partners Creighton Condon (London), David Connolly (New York), Michael Shulman (Washington, DC) and John Cannon (New York) and associates Assaad Nasr (New York) and Nathan Tasso (Washington, DC).