Contributing to IFLR’s Women in Business Law Group’s Best Practice Series on inclusiveness, partner Denise Grant (New York-Project Development & Finance) wrote an article on building your personal brand. In this installment of the series, Grant and other Women in Business Law Group members discuss how building your personal brand will help you differentiate yourself among your competitors, and attract and retain clients no matter where you are in your career.

According to Grant, “doing what you love” — like the mentoring and team-building that come from co-chairing the Diversity & Inclusion Committee at Shearman & Sterling — “increases my visibility both inside and outside of the firm ....and allows me to build my brand organically. No matter who you are, or what skills you have, being true to yourself and speaking with your own voice is your best way to build your brand.”

View the full article, Branding for Success.