Nachrichten October 13, 2021

Fenway Sports Group Completes Minority Investment in The SpringHill Company

Shearman & Sterling advised Fenway Sports Group (FSG) in its investment in The SpringHill Company, a growing and dynamic entertainment business founded by LeBron James and Maverick Carter that was created to empower athletes, artists, and brands. In addition to FSG’s participation, the deal brought together a consortium of investors comprised of leading global sports and entertainment companies including RedBird Capital, Nike and Epic Games.

The investment deepens FSG’s connection to its longtime partners LeBron and Maverick, both of whom are also members of its ownership group.

FSG is a global sports, marketing, media, entertainment, and real estate company anchored by two iconic clubs, the Boston Red Sox and Liverpool Football Club. FSG’s portfolio includes two of the world’s most historic venues, Fenway Park and Anfield Stadium, a 50 percent stake in NASCAR’s Roush Fenway Racing, 80 percent of NESN, sports marketing and consulting firm Fenway Sports Management, and a real estate division, Fenway Sports Group Real Estate, that oversees the assets, acquisitions, and development of FSG properties.

The Shearman & Sterling team below included associates Joon Lee and Andrew Calamari (both New York-Mergers & Acquisitions).

The Team