Shearman & Sterling advises Alpha Private Equity on the entrance into exclusivity with 21 Invest to acquire Impact Field Marketing Group alongside its management team led by Jean-Dominique Castellani.

21 Invest, who has been majority shareholder since November 2015, will hand over the group to Alpha Private Equity. The founders of Impact Field Marketing Group (IFMG) will sell their minority stake while the management team significantly increases theirs. The proposed transaction is expected to close in Q2 2022, subject to customary regulatory approvals.

This shareholding reorganization rewards the transformation of the group and confirms its promising prospects. IFMG’s managers, who are reinvesting significantly, will rely on the expertise of Alpha Private Equity to accelerate the initiated strategy, in particular by continuing the European expansion and enlarging the portfolio of solutions. For this new project, IFMG and its new shareholders chose to keep a sustainability-linked financing provided by Eurazeo and Zencap.

Impact Field Marketing Group provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile and digital channels throughout the customer journey.

Alpha Private Equity is a major investor in Europe in the mid-market segment. Alpha invests across all sectors and focuses on continental Europe through its local teams in France, Italy, Germany and Benelux. Alpha supports entrepreneurs by accelerating their development projects through an active support policy, particularly in external growth project mainly as a majority shareholder.

The Team