Shearman & Sterling advised Cookiebot, a subsidiary of Cybot, on the merger of its operations with Munich based competitor Usercentrics to become a global market leader in delivering solutions that help brands protect their customers’ personal information. From now on, the combined business will operate under the name Usercentrics. Financial terms of the transaction were not disclosed.
Cybot launched out of Denmark in 2012 on a mission to enable websites to protect the privacy of their users, and to strike a healthy balance between data privacy and data-driven business. Plug-and-play solution Cookiebot consent management platform is built around a powerful scanner that automatically detects and controls all cookies and trackers on a website, ensuring a compliant use of data.
Headquartered in Munich, Usercentrics is a Consent Management Platform (CMP) market leader. Usercentrics’ SaaS solution enables companies to collect, manage and document user consent on all digital channels, such as websites or apps – all while maintaining high opt-in rates. Usercentrics’ solution ensures alignment among marketing, data strategy and international data protection regulations, such as the GDPR and CCPA.