Shearman & Sterling advised Vendis Capital, a consumer sector specialized European private equity fund, on the financing of the acquisition of a majority stake in BlueBrixx and Model Car World. Founder and CEO Klaus Kiunke, who will retain a minority stake, invests alongside Vendis Capital to further accelerate the growth and development of the two companies.
BlueBrixx and Model Car World are two leading omnichannel players based in Flörsheim. Founded in 2017, BlueBrixx is a direct-to-consumer brand offering a wide portfolio of bricks construction sets for an adult enthusiast community covering multiple special interest themes such as architecture, cars, trains, aerospace, and adventure. Model Car World was founded in 2001 and is a leading supplier of model cars in Europe.
Vendis Capital is an independent private equity firm specializing in the consumer goods sector in Europe. The participation in BlueBrixx and Model Car World represents the fifth investment within Vendis Capital III fund, which was launched in 2019, and the fourth acquisition in Germany.