Shearman And Sterling

News January 30, 2023

Amyris Launches Haircare Line in Collaboration with Actress Tia Mowry

Shearman & Sterling advised Amyris on its brand collaboration joint venture with actress and entrepreneur Tia Mowry, through the launch of the haircare line, 4U by Tia, and will be sold at over 2,800 Walmart stores. Amyris will be operating the brand as part of its clean beauty portfolio of brands.

The transaction was announced on Jan. 30 in a press release.

Amyris is a leading synthetic biotechnology company, transitioning the Clean Health & Beauty and Flavors & Fragrances markets to sustainable ingredients through fermentation and the company's proprietary Lab-to-MarketTM technology platform. This Amyris platform leverages state-of-the-art machine learning, robotics and artificial intelligence, enabling the company to rapidly bring new innovation to market at commercial scale.

The Team