Shearman And Sterling

News March 10, 2023

Fenway Sports Group Extends Partnership with LeBron James and Maverick Carter

Shearman & Sterling advised Fenway Sports Management, a wholly-owned global sports marketing firm of Fenway Sports Group, on their extended partnership with LeBron James and sports executive Maverick Carter through an investment in LRMR Ventures LLC, a marketing and sponsorship investment firm headed by James and Carter.

The investment gives Fenway Sports Management the exclusive right to generate global sponsorship, endorsement, licensing, merchandising, promotional and other marketing opportunities for LeBron James through the end of 2051.

Fenway Sports Group is a global sports, marketing, media, entertainment, and real estate company anchored by three iconic clubs, the Boston Red Sox, Liverpool Football Club and the Pittsburgh Penguins.

The Team