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How can you prepare for the day when an unexpected event morphs into a crisis, with all the potential negative repercussions for your company’s reputation and financial standing?
Healthcare Industry Lead Partners, Mark Kessel and Robert Masella, co-authored an article, “Preparing for Crises,” that was published in Nature Biotechnology. In this article, the authors share potential crisis events facing biotechs today and provide actionable suggestions to prepare for these unexpected crises.